Jeff Bezos likes to call Amazon a "Day 1 company."
We are all familiar with the feeling of Day 1.
It's that feeling of the incredible first date, starting a new job, the first day of school, the beginning of the playoffs, or launching a new idea or product.
Day 1 is all about movement, momentum, hard work, and . . .
Us humans have weak minds.
We stick to the status quo when we should be making a change.
We hardly ever change our minds, even when we're wrong.
We make terrible, and easily avoidable, financial choices.
And we're scared of sharks, even though 733X as many humans are killed by freshwater snails.
But it's not all bad news . . .
We are studious in high school so we get into a good college.
We study and stress in college so we get a degree.
We use our degree to get a good job.
We work hard at our job so we can make a lot of money.
We make a lot of money so we can retire!
And then ...
It turns out, there is nothing special waiting at the end.
. . .
A Post-Election Reflection On Moving Forward
I almost didn’t post this.
Since the election, I’ve found myself writing down some reflections, in an attempt to clear my mind and gain perspective.
Mostly it has been a personal exercise, but I thought perhaps I could stitch together my disparate thoughts into something worth sharing.
But by the time I cobbled together . . .
A quick example of sunk costs:
Keeley and I just stopped at coffee shop, and she bought a coffee to go. Three minutes after we left, she had taken just two sips, and dumped it out.
"I realize I don't want this anymore."
She recognized that the $2.50 she paid for the coffee was a sunk cost.
She paid for it in the past, . . .
You don't love yourself enough or you'd love your nature too and what it demands of you.
- Marcus Aurelius, Meditations 5.1
Our nature demands that we get out of bed in the morning.
Our nature demands that we exert our bodies.
Our nature demands that we tackle hard challenges.
Our nature demands that we do our work, and . . .
Every runner knows the feeling of finding her second wind.
It's a magic sort of strength that allows her to run better, with less effort, than before.
But the second wind doesn't appear of its own accord. The runner must earn it.
For before the runner earns her second wind, every part of her is telling her to . . .