Recently an opportunity came across my desk.
I asked the other person what their deadline was for the next step. Wednesday after next.
Two days before the deadline, I still hadn't done the work to figure out whether it was a worthwhile opportunity.
Oh well, I'll just tell them that we're busy right now, and it's not a good time. Thanks . . .
I was listening to Ezra Klein interview lobbyist Tony Podesta.
Ezra asked Tony to share advice with people who wanted to lobby their congressperson or advocate for their cause. Tony's advice:
"Don't forget to make sure they know what you want. You've got to make an ask."
This sounds so obvious, yet so often we forget to . . .